Discord 2024
Discord 2024
This video is a brand motion video created for Discord. The primary objective is to effectively communicate the usefulness and features of one of Discord’s core functions—the voice channel—to users. To achieve this, the video incorporates elements of Discord participation and popular gaming references, designed to capture the viewer’s interest and engagement.
This video is a brand motion video created for Discord. The primary objective is to effectively communicate the usefulness and features of one of Discord’s core functions—the voice channel—to users. To achieve this, the video incorporates elements of Discord participation and popular gaming references, designed to capture the viewer’s interest and engagement.
Date : 03 / 2024
Type : individual Project
Tools : Illustrator, After effect
Project timeline : 8 weeks
Development
Development
The primary objective of this video is to showcase the functionality of Discord’s voice channels. To achieve this, scenes were included in which the character enters a voice channel and communicates with others, even from a distance, effectively highlighting the key features of Discord’s voice chat.
The primary objective of this video is to showcase the functionality of Discord’s voice channels. To achieve this, scenes were included in which the character enters a voice channel and communicates with others, even from a distance, effectively highlighting the key features of Discord’s voice chat.
In this motion video, "League of Legends" was selected as the game played by the character. Game-specific elements appropriate to League of Legends were incorporated to enable users to more easily understand and engage with the content.
In this motion video, "League of Legends" was selected as the game played by the character. Game-specific elements appropriate to League of Legends were incorporated to enable users to more easily understand and engage with the content.
It was determined that it would be impractical to depict every aspect of the game within the video. Therefore, the focus was placed on the character’s UI to represent key events such as player death, victory, and battles. As a result, users can infer the character’s status and the overall game situation without needing to see the actual combat scenes.
It was determined that it would be impractical to depict every aspect of the game within the video. Therefore, the focus was placed on the character’s UI to represent key events such as player death, victory, and battles. As a result, users can infer the character’s status and the overall game situation without needing to see the actual combat scenes.
Storyboard
Storyboard
Social Media
Social Media Post
Social Media Post
This social media carousel was created to introduce Discord’s voice channels and effectively communicate their key features.
This social media carousel was created to introduce Discord’s voice channels and effectively communicate their key features.
GIF
GIF
Experience
This was my first motion graphic project, created to introduce the voice channel feature of Discord. My goal was to explore a variety of camera angles and animation techniques while staying true to Discord’s unique color palette and design language.
Through this project, I gained foundational skills in motion graphics and developed an understanding of brand-based motion design. Additionally, by creating GIFs and social media visuals, I learned how motion graphics are applied in real-world communication and marketing contexts.
This project marked a significant starting point in my journey as a motion designer.
This was my first motion graphic project, created to introduce the voice channel feature of Discord. My goal was to explore a variety of camera angles and animation techniques while staying true to Discord’s unique color palette and design language.
Through this project, I gained foundational skills in motion graphics and developed an understanding of brand-based motion design. Additionally, by creating GIFs and social media visuals, I learned how motion graphics are applied in real-world communication and marketing contexts.
This project marked a significant starting point in my journey as a motion designer.
Next Steps
This first motion graphic project allowed me to recognize my potential in the field. It sparked a strong interest in motion design and made me realize the importance of actively exploring and analyzing more motion graphics to grow as a designer.
This first motion graphic project allowed me to recognize my potential in the field. It sparked a strong interest in motion design and made me realize the importance of actively exploring and analyzing more motion graphics to grow as a designer.
Aaron Lee ©2025